UNLOCK YOUR POTENTIAL
Outdoor & Active Lifestyle
Product Management | Merchandising | Strategy
WHAT WE CAN DO FOR YOU
Product Strategy
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Consumer and athlete insight
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Marketplace analysis
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Competitive positioning
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Product line architecture
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Sourcing strategy
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Go-to-market calendars and process
Merchandising & Sales Support
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Merchandising and assortment planning
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Distribution strategy
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Story telling collateral
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Presentation skills/best practices
HOW WE DO IT
FREE CONSULTATION: Our first step is always to listen. We want to hear what's going well that you want to build on, and what your pain points are that could use an objective eye.
ACTION PLAN: Our goal is to help you to achieve yours. The second step clearly outlines a plan of attack including project scope, RACI, deliverables, timelines, and rates.
PARTNERSHIP: We work closely with your team on a temporary part-time or full-time basis, deeply engaged in your business to drive everything from high level strategy to day-to-day execution.
CAREY PLATTO, principal
BACKGROUND & PHILOSOPHY
For the past fifteen years I have driven footwear and apparel businesses for New Balance, Puma and The North Face. I have led product and merchandising teams since completing my MBA in 2003, and spent the early years at Patagonia in retail, sales and marketing. Currently in addition to my work with Two Turns, I serve as VP of Marketing for Bicycle Blue Book.
I find so many parallels from the outdoors in the business world. Before I got behind a desk, I spent formative years as an outdoor instructor and expedition leader. This experience taught me a down-to-earth, level headed approach; an ability to see the big picture and triage the path to success. I have combined my professional experience and deep connection to the outdoors into a proven process that drives results. I have honed this process managing complex projects, leading large cross-functional teams and bringing some of the industry's most innovative and commercially successful products to market.
I would love to help your brand do the same.
